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The RICE Way Challenge is an exciting and impactful initiative launched in honor of National Black Business Month by RICE.
The RICE Way Challenge is a movement. This initiative aims to generate $100,000 in support for Black-owned businesses through encouraging people to “shop black” through a series of community-driven efforts. By participating in this challenge, community members can directly contribute to the economic empowerment of Black entrepreneurs, fostering growth and sustainability within the Black business community.