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Top builders so far.

Builders: 3
Purchases: $956.54 (5)

1

Jennifer B.

purchases$838.70 (2)

2

Jomal V.

purchases$78.21 (2)

3

Latriecia B.

purchases$39.63 (1)

What is the RICE Way Challenge?

The RICE Way Challenge is an exciting and impactful initiative launched in honor of National Black Business Month by RICE.

The RICE Way Challenge is a movement. This initiative aims to generate $100,000 in support for Black-owned businesses through encouraging people to “shop black” through a series of community-driven efforts. By participating in this challenge, community members can directly contribute to the economic empowerment of Black entrepreneurs, fostering growth and sustainability within the Black business community.